MOJO Ad
Team: Verve
Client: AT&T 5G
MOJO Ad is Mizzou's top student-staffed agency specialized in marketing to the 18-24 year-old audience of which its members represent. In the Fall 2020 semester, we had the unique opportunity to help AT&T formulate a campaign to bring revolutionary 5G technology to campus. Our agency was split into three teams to bring three distinct strategy pitches to the client, and you can learn more about my team Verve in the video below.
CLIENT ASK
Budget: $250,000
AT&T came to MOJO Ad and asked us how to improve health and wellness among college students using 5G.
The most interesting part of the client ask was that AT&T gave us a description of 5G and all the revolutionary technology possible using it. They then asked us to determine what the best use of 5G is... and thus the software developer research roles began.
Each team in MOJO Ad came up with a different idea to pitch. My team focused on the mental health aspect of health and wellness and how anxiety and depression influence college students.
PLANBOOK
This is part of our planbook for the final campaign for AT&T. Some of the campaign still remains confidential so more will be added as released.
Second Semester
Team: Zenith
Project: 2021 State of the YAYA Report & Live Webcast
CLIENT ASK
Paid LinkedIn Budget: $900
The State of the YAYA Report is a book of research conducted yearly by MOJO Ad on 18- to 24-year-olds to watch the demographic change over time. Our report is one of the most interesting because our data is post-pandemic, and perhaps thus the first of its kind.
My team conducted our research over how these emerging professionals view the workplace after the pandemic, and we pitch this data to recruiters. How does this demographic feel about working from home (and wearing pajamas on bottom like the outfit you see me sporting to the left)? What values do they look for in a company? We worked hard to find out.
MY RESPONSIBILITIES
-
Conduct secondary research on the target demographic.
-
Assist in drafting survey questions and formulate insights as a team.
-
Develop a production schedule for the creative team.
-
Scout diverse talent for two photoshoots and communicate frequently with models.
-
Perfect the research presentation for the live webcast.
-
Create all video advertisements for integrated plan of four weeks of social media posts.
-
Animate graph data to add visuals to slides and add slide transitions.
